Hunter Rogers: Full-Time Boutique Owner

Has anyone ever told you that you were too young to do something? That you don't have enough experience? Here's my personal favorite... how about telling you to take a more traditional route instead of taking a risk?


If anyone once told Hunter Rogers that when she was starting her own clothing boutique as a freshman in college, they sure were wrong.


I remember thinking Hunter was the coolest girl ever for starting her own business at such a young age. She grew up in a small town near mine, and it's been an absolute blast watching her brand grow.


Flash forward four years, and Hunter still runs HG's Closet as her full-time job. Her boutique's Facebook group has 4.4k members, and it was even once named Indiana's Mobile Boutique of the Year.


I think Hunter can tell you from personal experience to not listen to people who have ever doubted you because of your age or your experience. If you've ever wanted to start something that others find "risky," then save this post to your bookmarks and listen to what all Hunter has to share!

1. Tell us a little bit about yourself and what you do.


I’m Hunter G. Rogers! My husband Brady and I live just outside of Crawfordsville with our two dogs, Piper and Luke. I graduated Purdue in three years with a degree in Agriculture Communications. I started HG’s Closet in 2016 in my freshman year at Purdue. Now I run HG’s Closet full time and help my family farm when I can!


2. What is at the top of your bucket list?


Oh goodness. I don’t have anything too wild I suppose... mainly things that have to do with hunting and fishing! Not really a bucket list item just a big goal: to build a small farmhouse back in the woods someday and to continue to enjoy everyday life.


3. What are some of your hobbies that aren’t related to your work?


I love to bike! I bike 6 days out of the week. I also enjoy gardening, fishing, hunting, and my husband I play a round of golf at least once a week when the weather is nice.


4. Explain your journey of starting your online boutique while in college + how you managed it all.


I’ve always loved fashion. I also have always had a love for agriculture. By my second semester at Purdue, I really wanted to start something that would contribute to my future. After selling clothes on Poshmark for a couple of years, I wanted to try to open my own boutique. I took my funds from Poshmark and what I had saved from selling my pigs in the 4-H auction, and I was able to invest in some inventory and a website. My first couple of years trying to manage school, traveling to Africa, and various internships were a challenge. But each semester I would take my max credit hours because I was determined to graduate early so that I could focus on my boutique full time. School and my boutique were my highest priorities. I wanted good grades, but I also wanted to keep growing my brand. Looking back, it was one of my most stressful times in life, but it was well worth it. I managed by staying consistent and organized.


5. What was it like pursuing a career not directly related to your college major?


It was actually very beneficial. Studying agriculture communications allowed me to learn a lot about consumers, marketing, copywriting, and computer programs that I now use to run my boutique. Looking back, I know there was a greater hand at play for something like that to line up how it did. For the agriculture part, I’m still involved with my family's farm and help when I can.


6. What was the hardest part of your journey?


Running your own business is such a roller coaster ride with lots of high highs and low lows, but I think picking myself up and pushing forward during the lows has made me that much stronger. There have been too many times to count that I’ve considered throwing in the towel, but I always push forward, and that’s where I always find my growth.


7. If you could give one piece of advice to girls in their twenties, what would it be?


1. Cliche, but just go for it. There’s no better time than now to do what you want. In a year's time, you’ll be so thankful that you did it. 2. For me, it’s always been prayer. Thanking God, always. Asking for His guidance. Pray when you’re happy and pray when you’re sad. 3. Find contentment and peace with where you are and what you’re doing. It took me a long time to figure this out. I wrestled with myself for many years wanting to be a bigger boutique, now I try to be content and enjoy where I am. Every season has its purpose.


8. Where can people find you and your boutique?


WEBSITE: boutiquehgscloset.com

INSTAGRAM:@hgscloset

FACEBOOK: @hgscloset

Girls, you are the only ones who know deep down what your biggest dreams are. You are the only one who can make them happen, and you have to believe in yourself and be willing to put in the hard work if you really want it.


I think Hunter is the absolute PERFECT example of someone who knew what she wanted, worked her tail off for it, and now has such an awesome business to show for it.


It's okay to have dreams that don't exactly follow the "traditional" pattern of graduating high school, getting a degree, and working a 9-5. My own dreams are a lot different from that!


Do some research, network, and don't be afraid to just go for it.


And if you're looking for some ADORABLE clothes, go find HG's closet now! Thanks so much, Hunter! 💛